
With the launch of the new Lotus Emira and Eletre, the car maker struck up a new audio partnership. Its choice of sound-maker for the sports car and electric SUV was KEF, the long-standing British audio specialist.
KEF was able to work its magic with the new cars, particularly the Eletre, with its partnership with Dolby Atmos. Both the standard KEF Premium (1380W, 15 speakers) and the optional KEF Reference (2160W, 23 speakers) have the unique surround-sound system.