With the cost of living crisis squeezing our finances, it's no wonder the streaming giants are urgently looking at ways to offer more value in a bid to survive the chop.
In the blink of an eye, it no longer appears it's enough to 'just' peddle content, with Disney Plus looking to branch out into an intriguing 'membership programme'.
Disney exec Kristina Schake told the Wall Street Journa l it was 'one of the exciting ideas' being explored in an effort to deliver more relevant entertainment, experiences and products to customers.
