Rugby league’s history in Australia has long been influenced and shaped by legacy media, that of newspapers, radio and television in Sydney and Brisbane. The engines of The Daily Telegraph, Sydney Morning Herald and The Courier Mail, along with Channel 9, 2GB and others have played key roles in covering and spreading the sport to the masses.
That dynamic changed dramatically in 2017 with the launch of Fox League, a 24-hour dedicated pay TV rugby league channel. But bubbling away underneath all of that has been the rise of the internet and an explosion of social media platforms that focus a large chunk of bandwidth on the NRL.
