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Latin Times
Latin Times
Politics
Maria Villarroel

New Congressional War Room Targets Hispanic and Latino Voters in Key Races Through Spanglish

New "Lucha" war room in Congress seeks to use Spanglish to attract Hispanic and Latino voters, and battle misinformation (Credit: AFP)

NEW YORK CITY - As the November elections get closer by the day, Democrats in Congress are launching yet a new strategy to attract Latino voters. Their weapon of choice this time? Spanglish.

The campaign arm of the Congressional Hispanic Caucus, an organization of Democrat Hispanic and Latino members of Congress, launched a new campaign war room strategy using Spanish and Spanglish— switching back and forth between Spanish and English, sometimes in the same sentence— to boost candidates in key congressional campaigns.

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