The Competition and Markets Authority (CMA) has launched a new campaign to help shoppers spot and avoid misleading online practices after becoming "increasingly concerned" about "sneaky" sales tactics.
A survey of 2,087 UK adults in January by the CMA found that seven out of 10 people have experienced potential rip-offs online such as subscription traps and hidden charges.
Almost one third of all retail purchases now take place online after the pandemic fuelled a surge in internet shopping and the CMA's study found that 71 per cent of shoppers have encountered tactics carefully designed to manipulate them into making choices with potentially financial and emotional repercussions.
