A new California law set to come into effect in 2025 will make it illegal for sellers to use terms like "buy" or "purchase" in relation to digital goods—movies, books, and of course videogames—unless they provide a "clear and conspicuous" warning to consumers that those goods could be taken away from them at any time.
The law, AB 2426, essentially expands upon existing laws against false advertising by restricting the use of any terms "which a reasonable person would understand to confer an unrestricted ownership." To ensure people understand that digital ownership isn't really ownership, sellers will need to either receive "an affirmative acknowledgment from the purchaser" at the time of transaction, or—and this is obviously the more practical approach—put a warning, "in a manner that clearly calls attention to the language," on relevant products.
