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Motor1
Motor1
Sport
Adrian Padeanu

New Boss, New Badge: BMW Gives Alpina A Familiar Makeover

The Breakdown

  • BMW Alpina reveals its first logo, which stays true to the pre-BMW-era Alpina badge.
  • The throttle body and crankshaft are still there, but the shield is gone.
  • The new corporate identity comes along with an updated Alpina wordmark.
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