Holly Willoughby and Lee Mack have revealed their new celebrity reality show is very different to anything seen before as there is no trying to “starve people and deliberately get rows going”. Willoughby, 41, and Mack, 53, are the hosts of BBC One entertainment reality show Freeze The Fear With Wim Hof, inspired by the teachings of Dutch extreme athlete Wim Hof.
Speaking ahead of the show airing, Mack explained the show has different aims to other celebrity challenge programmes on TV. He said: “I’m not really a massive fan of this genre of television. But what I love about this one, is there’s no trying to be negative.
“What we’re not trying to do is starve people and deliberately get rows going and try and show that negativity that you see on a lot of these type of shows. It felt positive out there – and it came across as positive on there [the screen]. It felt like there was not too much negativity.”
