In the age of the dad shoe — and at times, near-orthopedic shoe — the fashion world has embraced heritage-based sneakers, particularly those at New Balance. Collaborations with Aimé Leon Dore, BAPE, and even Prada have introduced the classic sneaker brand to a new demographic, and NB’s latest collaboration with Ganni only leans further into indie trends.
For the Danish fashion label’s first partnership with New Balance, the two brands have revamped the 2002R sneaker, a favorite among self-proclaimed Ganni girls — otherwise known as those who enjoy both edgy style and carefree comfort. The shoe’s campaign, shot by photographer Rosie Marks, features models posing in Copenhagen while sporting the chunky, whimsical 2002R.
