In the past year, New Balance’s 990x series has tastefully elevated its dad shoe status to zaddy shoe status, thanks to collaborations with Todd Snyder, Aimé Leon Dore, JJJJound, and more. The chunky lifestyle sneakers now boast demand and resale prices comparable to competitor Nike’s collaborations, with JJJJound's iteration selling for up to $18,678 on StockX.
The Montreal-based design studio has seemingly mastered the 990x series, making it all that more appropriate for JJJJound to release another covetable version. This time around, it’s put its minimalist touch on New Balance’s 990v3 sneaker, a model known as the dad shoe of dad shoes. Although the footwear was once considered uncool — as most dad apparel is — the 990v3 quickly became a streetwear staple, and with JJJJound’s makeover, a full-on grail.
