Reworked staples and hyped collaborations have invigorated New Balance in recent months, and the brand isn’t slowing down anytime soon: Up next for the sportswear label is a new lifestyle model, dubbed the CT302, which combines the label’s heritage with traditional court silhouettes. The fresh offering perfectly balances retro and modern aesthetics — a design technique that has brought new life to New Balance.
With exclusivity slowing the hype for competitors like Nike, people have migrated towards New Balance’s classic styles. The brand’s collaborations with Aimé Leon Dore, Casablanca, and Prada carry mass appeal while staying true to New Balance’s heritage, creating sneakers that are timeless — and in most cases, easier to get than those of competitors.
