This is the quirky new baby store inside the Trafford Centre where children's gifts and clothes can all be personalised for free while you wait. My 1st Years is well-known for its range of personalised childrenswear and baby gifts online, but this is the first time they've had a physical store in the UK.
They've opened a shiny new concession inside Selfridges at the Trafford Centre and the BIG selling point for parents or people buying gifts is that everything can be personalised with stitched names on the shop floor. You can either wait while it's stitched on the shop floor, or arrange a time to return while you shop.
You can get baby names stitched on to an array of items in the store, including jackets, dunagrees, dressing gowns, soft toys, dolls and blankets. The brand is also popular for baby gift sets, where you can get baby names and dates of birth stitched on to cellular cot blankets.
