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The Guardian - AU
The Guardian - AU
Business
Amanda Meade Media correspondent

New Australian free-to-air TV rules could allow alcohol ads from 10am, even on weekends and school holidays

woman lying on a sofa with remote control and watching television
A study has found 70% of Australian children aged 15 to 17 recalled seeing alcohol ads, mainly on television, in the previous month. Photograph: FS-Stock/Alamy

Free-to-air broadcasters want classification rules changed to allow an additional 800 hours of alcohol ads every year despite one in three children already being exposed to liquor commercials on television.

Despite laws banning alcohol marketing during children’s viewing hours, broadcasters have a “sports loophole” in their code of practice, which permits the airing of alcohol ads during televised sporting events.

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