Arri has long been synonymous with the best in cinema technology, and its cameras are the gold standard in Hollywood and beyond. The Arri Alexa 35, released in 2022, took the mantle from the beloved Alexa Mini, offering stunning image quality, cutting-edge video technology, and a remarkable dynamic range. Now, Arri is taking a bold step to make its iconic Alexa 35 even more accessible to filmmakers with the introduction of the new Alexa 35 Base model.
When it comes to high-end cinema cameras, premium products come with premium price tags. It’s no secret that the cost of top-tier cameras can be a serious barrier for many filmmakers, but Arri’s latest move changes that equation. By offering a lower-cost base model with an innovative licensing system, filmmakers can now step into the Arri Alexa 35 world reducing the upfront cost – and only pay for the features they need when they need them.
