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Tom’s Guide
Tom’s Guide
Technology
Alyse Stanley

New Apple leak makes iPhone 15 price hike seem almost certain

iPhone 15 Pro Max mockup with thin bezels

The iPhone 15 rumor mill has been pointing to a price hike for Apple's upcoming smartphone range for months, but now a leading industry voice has all but confirmed those fears. 

Prominent analyst Dan Ives of investment firm Wedbush Securities told CNBC this week that the average selling price for Apple's next-generation iPhones will increase, which translates to a higher price tag for the iPhone 15 line compared to current models. The iPhone 14 saw a price increase in international markets, a fact that was also leaked ahead of time by Ives, but stateside prices remained the same.

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