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The Conversation
Lynnaire Sheridan, Associate Professor, Department of Management, University of Otago

New AI shopping agents promise better bargains. But who pays the price?

Cheng Xin/Getty Images

Meta’s recently launched AI agent Muse promises to be many things: it can fire off emails, book holidays and fill out cumbersome online forms.

But it’s attracting particular attention for its potential as a personal shopper that can search for bargains and make purchases without a user’s approval.

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