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The Conversation

Jessica Kaufman, Research Fellow, Vaccine Uptake Group, Murdoch Children's Research Institute

New ad urges us to 'take on winter' by getting COVID and flu vaccines. But it misses some key things

Covid-19 Vaccine Australia Influenza

Engin Akyurt/Unsplash

The federal government has released a new A$11 million ad campaign urging Australians to “take on winter” by getting COVID boosters and influenza vaccines, as well as promoting COVID vaccination for children.

The ads come at a crucial time. COVID booster vaccination rates have plateaued at 70% and only about 40% of children aged 5-11 have had two doses.

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