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The Economic Times
The Economic Times
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Jug Suraiya

Never mind the type, Swaraj is your biryani & you shall have it!

A colourful roadside advertising kiosk in Gurgaon caught my eye. It featured a close-up of a copper patila of Hyderabadi biryani, each golden grain of basmati aglow in succulent detail as an imagined symphony of spices suffused the monsoon-laden air with an ambrosial aroma.

The ad was for a kitchen appliance, the USP of which was that unlike other devices of a similar nature that cook one dish at a time, this could cook two dishes simultaneously. Ek ticket, do mazaa.

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