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TechRadar
TechRadar
Darren Allan

Never mind Linux – Windows 10's End of Life is driving up Apple Mac sales

A person putting a MacBook Air M4 in a bag.
  • PC shipments are up 8% in Q3 2025, helped by Windows 10's End of Life
  • Apple's Macs have done particularly well with a 15% gain year-on-year
  • Windows PC makers have also witnessed some robust increases, with one notable exception

It was always going to be the case that Windows 10 reaching its official end of support would drive people in other directions than where Microsoft wants them to go, i.e., Windows 11 – and that means not just Linux (which is often pushed as an alternative), but macOS.

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