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TechRadar
TechRadar
John-Anthony Disotto

Netflix uses generative AI VFX in a show for the first time, as CEO says ‘the cost just wouldn’t have been feasible for a show on that budget’

Netflix Ted Sarandos
A still of a man in the snow holding a gun and wearing a gas mask from The Eternaut.
  • Netflix's co-CEO Ted Sarandos announced the use of generative AI in an original production for the first time
  • The Eternaut, an Argentine sci-fi show, used generative artificial intelligence to create VFX of a building collapsing
  • The company says it is "thrilled with the results"

Netflix used AI-generated visual effects for the first time in a TV show or movie this year, and co-CEO Ted Sarandos is pretty pleased with the result.

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