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Tom’s Guide

Technology

Dave Parrack

Netflix users are ghosting shows after season 1 — and I'm part of the problem. Here's why I'm one of the statistics

Netflix on TV with remote control in foreground.

Netflix has a serious retention problem. According to internal data surfaced by Bloomberg, Netflix subscribers are abandoning shows after just one season at an alarming rate. Why? Because in an age of short attention spans, the multi-year wait between seasons is a total momentum-killer.

The numbers from the first four weeks of release tell a brutal story:

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