Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Business
Amanda Gerut

Netflix used AI to make 17 minutes of a documentary 'twice as fast and at half the cost'—as streaming competition drives up content spending to $20 billion

Man in suit gesturing (Credit: Photo by Noam Galai/Getty Images)

The American Experiment is a five-episode documentary that features Apocalypse Now actor Martin Sheen as the voice of George Washington along with a panoply of contemporary figures from U.S. politics including ex-vice presidents Kamala Harris and Mike Pence. It also included 17 minutes of AI-enhanced footage that was produced “twice as fast and at half the cost,” said Netflix co-CEO Ted Sarandos.

Faster and less expensive could potentially become central to the way Netflix plans to spend what could be up to $20 billion this year on content creation, a line item number that has grown from $16.2 billion in 2024 to $17.1 billion in 2025. Meanwhile, investors appear to be losing patience with the streaming giant as some of the tide appears to be moving in the opposite direction, with revenue growth decelerating from 16% in the first quarter of 2026, to 13% this quarter, and 12% guided for Q3. After earnings results were released, the stock price fell as much as 9% after hours, despite posting results that were generally in line with expectations.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.