Well, here's an outcome you probably didn't see coming a few years ago. Netflix, which many observers would pin as the single biggest market force that brought down an empire of brick-and-mortar video stores, is embarking on a big new venture in the US featuring physical locations.
It has clearly looked at the sheer popularity of its many shows and franchises, and decided that it's not doing enough to monetise them in the real world, compared to the likes of Disney and its parks, for instance. So, it's launching what it calls Netflix House.
