Antenna said that following its May 23 announcement that it would begin its password-sharing crackdown in the U.S., Netflix had its four biggest domestic signup days since the research company started keeping count of the SVOD's daily customer churn four and a half years ago.
As this graphic, included in Antenna's report Friday reveals, daily Netflix signups in the U.S. even surpassed the frightful days following the COVID lockdown in March 2020, when consumers turned to video streaming in droves.
