Looking to improve engagement on its mobile app, Netflix has rolled out a new menu personalization feature for iOS devices called "My Netflix," with plans to follow up with an Android iteration in August.
My Netflix replaces the "downloads" menu item on the bottom right-hand corner of the screen. Clicking on that menu item takes users not only to a screen featuring any of the shows and movies they've previously downloaded for offline viewing, but also any watch list items they've selected, trailers they've watched, promotions for upcoming titles, etc.
