Netflix, Inc. (NFLX) recently selected Microsoft Corporation (MSFT) as its global advertising technology and sales partner. The company partnered with the tech giant on its new ad-supported subscription offering for consumers. Marketers looking to MSFT for their advertising needs will access Netflix’s wider audience and premium connected TV inventory. So, all ads served will be available exclusively through the Microsoft platform.
“Microsoft has the proven ability to support all our advertising needs as we build a new ad-supported offering together. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” said NFLX’s COO Greg Peters.
