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T3
Technology
Carrie Marshall

Netflix to offer ad-free episodes to repeat viewers on ad plan

Netflix on iPhone Pro Max.

After what seems like a never-ending series of price hikes, it's nice to be able to share a bit of nicer news about a streaming service. Netflix is making some changes to its ad-supported plan that'll reduce the amounts of ads you see.

Is there a catch? There is, but it's a little one. The changes are for binge viewers: if you've watched three consecutive episodes in a row, the fourth will be ad-free. Netflix has said previously that bingeing shows is a key part of its strategy so this is clearly to encourage that.

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