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Jack Reid

Netflix's No-Go Position on Bundling Jibes With the Data

Netflix Antenna Disney

Netflix Los Angeles office.

Netflix said in last Thursday’s Q2 letter to shareholder’s that it won’t be taking part in the increasingly common practice of bundling its service with subscription streaming competitors.

“We haven’t bundled Netflix solely with other streamers like Disney Plus or Max because Netflix already operates as a go-to destination for entertainment thanks to the breadth and variety of our slate and superior product experience,” Netflix said in the letter.

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