Netflix has been at the helm of a lot of TV technology, from the intense CGI used in shows like Stranger Things and Black Mirror, to pioneering the streaming model in general. Now, it seems like they have decided to implement the use of AI into their creative projects, which has been controversial amongst film professionals. Now, Netflix CEO Ted Sarandos is opening up about the decision, and why AI was a must on their new Argentinian show, The Eternaut.
Sarandos commented on the use of AI in Netflix’s 2025 release, The Eternaut, to analysts after the company reported its financial status after the second quarter, according to The Guardian. He doubled down that AI isn’t just a way to make movies cheaper, but is a tool for creatives to make a film or show better. In this particular instance, AI was used to achieve special effects that would not have been possible within the show’s budget. He said:
