We can think of a couple of ways Netflix could save itself some money right off the top of our heads: First off, stop giving unrepentant transphobic comedians millions of dollars. Secondly, shut down that new video game division, it’ll never work. Of course, neither of these strategies seem very likely. Instead, it’s far more probable to see the streaming platform just raise prices once again. That, and try to tackle their pesky password-sharing problem once and for all.
According to an exclusive report from Variety, Netflix will test a new “Extra Member” tier meant to help curb unauthorized users “borrowing” friends’ and family members’ account credentials. The pilot program will soon roll out in Peru, Chile, and Costa Rica, where “members on our Standard and Premium plans will be able to add sub accounts for up to two people they don’t live with — each with their own profile, personalized recommendations, login and password — at a lower price,” Chengyi Long, Netflix’s Product Innovation Director, posted to the company’s news blog today.
