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Benzinga
Benzinga
Business
JE Insights

Netflix's Dominance Finally Encounters Serious Inquiries, Bolstering Intrigue For Direxion's NFXL, NFXS ETFs

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Carrying the benchmark for modern entertainment content, Netflix Inc. (NASDAQ:NFLX) can arguably be referred to as the only streaming service with true global penetration. According to the company's website, its programs reach over half a billion people in more than 190 countries. In many ways, Netflix is synonymous with streaming the way Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google is with search. As such, this enormous scale lets the enterprise amortize content costs over a far larger subscriber base than its rivals.

Better yet, it's not just empty rhetoric. With over 300 million subscribers worldwide, Netflix's canvas continues to grow. In the technical charts, NFLX stock remains a solid name, despite apparently passing the meaty part of its growth curve. In the past 52 weeks, NFLX gained roughly 24%. During the same period, the Nasdaq Composite moved up 20%, while the benchmark S&P 500 marched up only 12%.

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