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The Guardian - US
The Guardian - US
Business
Callum Jones in New York

Netflix places $5bn bet on live streaming with WWE Raw deal

Netflix WWE Entertainment TKO
two women wrestling, one leaping into the air
Wrestler Carmella leaps at Bianca Belair, during the WWE Monday Night RAW event, on 6 March 2023, in Boston. Photograph: Charles Krupa/AP

Netflix has unveiled a $5bn push into live television after striking a decade-long deal with World Wrestling Entertainment (WWE) to broadcast the hit wrestling show Raw.

The entertainment giant, which led the on-demand streaming revolution, has dabbled with live events in recent years in a bid to shore up its dominant position as the world’s largest streaming platform.

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