Whenever you look at a movie or show on Netflix, it gives you a compatibility score. It has been providing "match" percentages to indicate whether it thinks you'll like that particular title since 2021, and the higher the number the more confident the algorithm is. But it's a pretty blunt instrument to try and cover an entire universe of storytelling, and that means more of us are turning instead to tags. And that's something Netflix has reportedly noticed.
Tags are a much more informative way of describing titles. For example, you might prefer your dramas "offbeat", your cop shows "gritty" or your ensemble pieces "soapy". And while tags have been around since the days when a Netflix subscription meant getting DVDs through the post, they've become increasingly important to streaming. Which is why Netflix is apparently going to make them more central to its recommendations, according to a report by IndieWire.
