Netflix is working harder than ever to keep subscribers engaged and reaching for their wallets. The streaming giant is selling action figures and apparel inspired by a new show based on a popular Japanese manga called One Piece.
The move breaks new ground for the company, which has sold merchandise for its shows in the past, including Stranger Things, Sex Education, and The Witcher, but only after they had proven themselves successful. Here, Netflix put all its eggs in its One Piece basket before it knew whether the show would be a hit.
