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Tom’s Guide
Tom’s Guide
Technology
Alex Hughes

Netflix just gave its reasons for using generative AI in a TV show — and it could be a watershed moment

Netflix Ted Sarandos Google
Ricardo Darín in "The Eternaut" coming soon to Netflix.

AI video has come a long way in recent years. As the quality has risen, so have people’s concerns about its implications for the creative industries. Now, it looks like the tech is making its way further into Hollywood with Netflix giving it its blessing.

In an earnings call, Netflix co-CEO Ted Sarandos opened up on how the Netflix team behind the TV show The Eternaut utilised AI to speed up the production process.

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