Netflix, which led the industry in streaming entertainment directly to people’s living rooms, is about to enter the brick-and-mortar space—but unlike Blockbuster, the onetime king of the hill it displaced, its stores will have nothing to do with renting out videos or DVDs.
Instead, Netflix House, as the locations will be called, will be a fan experience, letting visitors grab a bite to eat, shop for merchandise based on the streaming network’s shows, and even play games, including an obstacle course based on Squid Game. Some will also have a movie theater, showing Netflix films.
