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Jim Osman

Netflix Is Losing Viewers To The World Cup. That May Be The Wrong Measure Of The Business.

NFLX Netflix World Cup

(NFLX) reports second-quarter earnings on July 16, three days before the World Cup final.

That is awkward timing. The biggest sporting event on the planet is taking viewers away from almost every other form of entertainment, and Netflix does not own the rights. Engagement will likely drop. It would be strange if it did. But I think investors are in danger of drawing the wrong conclusion from that.

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