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The Conversation
The Conversation
Nicoletta Corrocher, Lecturer in applied economics, Bocconi University

Netflix is gaining subscribers again – but here’s how it can succeed once people stop signing up

What's next for Netflix. sitthiphong/Shutterstock

Netflix’s recent move to crack down on password sharing has boosted subscriber numbers by nearly 6 million in the last three months, for a total of 238 million subscribers globally. Netflix announced plans to limit sharing earlier this year after experiencing its first subscriber loss in a decade in 2022.

Its recent decision to offer cheaper, ad-supported tiers has also played a role in this increase in account numbers. This will help to buoy the streaming giant amid strikes by actors and writers, layoffs and concerns about the effect of the rising cost of living on subscription spending.

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