Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Business
Mark Sweney

‘Netflix has to evolve’: can the upstart survive the end of the binge-watch era?

Screengrab from House of Cards
Netflix revolutionised the TV industry when it offered viewers the chance to watch an entire season of House of Cards. Photograph: Netflix/Kobal/Shutterstock

When Netflix offered viewers the chance to binge on an entire season of House of Cards it revolutionised the TV industry and started on a path to becoming the world’s most popular streaming service.

Almost 15 years on, however, the upstart’s strategy of pumping its service with an avalanche of content and an almost-as-rapid penchant for mercilessly cancelling shows has viewers reaching for the remote.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.