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The Conversation
The Conversation
Wunpini Fatimata Mohammed, Assistant Professor of Communication, Cornell University

Netflix gives African film a platform – but the cultural price is high

Netflix Africa Nigeria United States South Africa Ghana Nollywood West Africa

Netflix began its Africa operations in South Africa in 2016. When the US streaming giant announced it was setting up shop in Nigeria in 2020, many west African film-makers, writers, artists and media audiences were jubilant.

Finally, west Africa’s creativity and brilliance would be formally recognised on the world stage. Netflix Naija’s purpose was to produce local content for Netflix just like Netflix South Africa and later Netflix Kenya.

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