
Comcast Corp's (NASDAQ:CMCSA) NBCUniversal and Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google emerged as top contenders to help Netflix, Inc (NASDAQ:NFLX) create an advertising-supported tier of its service, the Wall Street Journal reports.
Netflix weighed multiple tie-ups in recent weeks to boost revenue by selling ads around its programming. A partnership with NBCUniversal would likely be exclusive and likely involve revenue-sharing.