For years now, Netflix execs have been warning customers in the U.S. about password sharing, with the lofty understanding that the company would eventually find a way to pinpoint who’s been doing it nefariously in order to take action. It’s been three months since the site started cracking down on subscribers in other countries — which, to be expected, drew a lot of consumer complaints and videos of people canceling their subscriptions in protest — and the streaming giant has now gone forward with enforcing its password-sharing rules domestically. And even though we knew this day was coming, it still seems like pretty strange timing overall, as it started up on the exact same day that HBO Max officially rebranded as Max, and days after Disney revealed content purges are coming for Disney+ and Hulu.
Basically, a slew of people with Netflix subscriptions will find an email in their inbox from Netflix that lays out what could and should be done by anyone who’s been allowing those outside the household to use their accounts. As well, the company released the following statement concerning the new rules:
