Netflix faces the threat of an exodus of a number of hit shows as it battles to reignite subscriber growth, with almost a third of its most popular content with British viewers – from Friends and Pretty Little Liars to Paw Patrol – licensed from rivals building their own streaming services.
Earlier this month, Netflix’s market value was slashed by almost $60bn as investors panicked that the decade-long streaming boom has come to an end, after the company forecast it would lose millions of subscribers in the first half of this year.
