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Fortune
Fortune
Kylie Robison

Netflix exec downplays AI: ‘There is not an algorithm in the world to tell you the next thing that’s going to actually connect and resonate with people’

Bela Bajaria, Netflix's chief content officer, speaks on stage with hands splayed (Credit: Stuart Isett/Fortune)

In a world where content reigns supreme, Netflix's global approach has changed the game.

Recent Hollywood strikes and technological advancements in the realm of artificial intelligence have thrown this streaming giant into the hot seat, testing the very core of its creative ethos and the employees under its reign.

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