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Technology
Oliver Haslam

Netflix ditching its Basic tier forces people to endure ads or pay more and shines a spotlight on Apple TV Plus' undeniable value

Netflix in Safari on visionOS.

Netflix increasing the price of its streaming offering is a story as old as time at this point, and it's one that seems likely to have more sequels than the Fast and the Furious movies. But its latest move has angered people across two whole countries, and in the process, it's also managed to shine a spotlight on one of its biggest rivals. The result? People are ready to cancel Netflix in their droves, and there's one obvious destination — Apple TV Plus.

Netflix has started to warn subscribers to its Basic tier in the United Kingdom and Canada that their viewing is coming to something of an impasse. The Basic tier, which offers ad-free viewing with an admittedly paltry 720p resolution, is going away on June 4. Subscribers will automatically be moved to the Standard with Ads plan, saving a little money in the process. But as the name suggests, that tier comes with ads, and people really don't want to watch them.

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