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Tom’s Guide
Tom’s Guide
Technology
Tom Pritchard

Netflix confirms its ad-free Basic plan is being ‘retired’ — and subscribers will be forced to choose between ads or another price hike

Netflix on a tablet.

As if Netflix wasn’t getting expensive enough, the streamer has now confirmed that it will be “retiring” the Basic ad-free tier. Essentially raising the cost of being able to watch Netflix content without being subjected to commercials. Which is kind of funny, considering how Netflix pushed back against the idea of advertising on its platform for so long.

Netflix confirmed this change to shareholders and executives during its latest earnings call. Essentially Netflix is taking the next step to scrapping its Basic ad-free plan in countries where Netflix with ads is available. This kicked off last year, when the streamer stopped new and returning subscribers from signing up for the plan in the U.S., U.K. and Canada. 

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