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Total Film
Total Film
Entertainment
Emily Garbutt

Netflix chief claims generative AI will make their content "better", and a show with a near-perfect Rotten Tomatoes score is already using it

Netflix Rotten Tomatoes Ted Sarandos
Ricardo Darín and César Troncoso in The Eternaut.

Netflix CEO Ted Sarandos thinks that generative AI won't just make the streamer's shows and movies cheaper to make – it'll make them better, too.

"We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper," Sarandos said during the company's Q2 results presentation (via The Hollywood Reporter).

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