Netflix 's co-CEO has confirmed the long-suspected news that adverts are coming to the streaming platform in the near future.
Ted Sarandos recently told those at the Cannes Lions advertising festival that Netflix has already begun speaking to potential advertisers ahead of the major shake-up.
The plans come amid a tough year for the steaming giant, with Netflix losing around 200,000 subscribers in the first quarter of 2022 and expected to drop many more in the coming months.