If you have tuned into Netflix at any point this year, there's a good chance you may have watched content created with AI, as the streamer has admitted to using Gen AI on roughly 300 movies and shows this year alone.
On Thursday, July 16, Netflix updated its shareholders on the company's performance. In the shareholder letter, which has since been obtained by Kotaku, the streamer admitted to using AI tools in the production of many projects from the concept stage, right through to filming and editing, in order to cut costs and produce content more quickly.
