Ineos Grenadiers will be called Netcompany-Ineos Cycling Team from the Giro d'Italia onwards, it was announced in London on Tuesday. There is also new, grey and orange kit to go with the five-year partnership.
The new title sponsor is a Danish technology company, whose AI platform, PULSE, the team hopes to use in the development of a performance-optimisation model. The squad's ambition is to win the Tour de France, for an eighth time, during the five-year deal.
